When it comes to today’s digital age, modern lifestyle trends really are speaking the right language. Even trends that might initially appear to be a deliberate shift away from the phenomena of this era would hardly be conceivable in their current form without the success of the Internet. With this in mind, “LINK-UP” is the all-encompassing motto that unites each and every one of these trends.

As much of a paradox as it may sound, in fact, even those who want to live offline first have to get online to be able to then switch off.

Thanks to the latest digital production techniques, things that had once had to be cut from the range for economic reasons in the age of mass production are now not only on offer again, but also affordable for the smaller budget.

The digital achievements are incorporated to suit the consumer’s way of life, and “LINK-UP” shows how this could be reflected in four very different lifestyle trends.