In scarcely any other trend theme can we speak of “Blurring Borders” as in the case of “ecology”. Only the blurring of the clear-cut borders between nature and the artificial world has opened this theme also for those who have until now avoided appropriate products. Under the motto “composed spaces”, Chiyoda has dedicated itself to this new world, and developed decors, which radiate precisely this blend of “necessary” and “authenticity”.
For many years, ecologically inoffensive or, at least, preferable products have led a shadowy existence among consumers. Even for a great number of environment-conscious consumers, the use of such products was, above all, a compulsory practice for the benefit of the environment. They were considered to be “wet blankets” and sub-optimal. Where a substitute for natural, protection-worthy materials (e.g. furs) was concerned, many fashion-conscious people saw them as cheap and ugly. If it was a case of natural materials as a substitute for health-hazardous or environment-threatening plastics, they were considered poorly functional. Such criticisms were clearly not always justified. But something, which makes us feel more or less compelled to accept, does not arouse feelings of euphoria within us. read more
COSMOS AND MICROCOSMOS
Moved by a feeling of absolute freedom (as in the vast expanse of the cosmos) combined with the illusion of security (as in the cell structure of a microcosm), more and more people wish to live in the city. To support this modern urban attitude to life, Chiyoda presents “protected spaces“ with the appropriate decors and colours as the fourth theme of “Blurring Borders.”
The town dweller of today is in search of a home situation, which optimally meets his heterogeneous needs. “protected spaces“ shows what this must look like and how it is achieved. The forms, colours and materials described here impart an ambience like that of a world beyond time and space. But as proved by the mood board created by Chiyoda, there are sufficient examples from architecture and interior design to show that this theme be- longs absolutely to this world read more
OUT IS IN
Today, “off-key” and “non-conformist”” are “straight” and “mainstream”. It is becoming increasingly difficult for young persons to differentiate themsel- ves from their parents by their dress and their furnishings. Because “out” is “in”. Under the motto “creative spaces”, Chiyoda has weighed up the options of conformed non-conformity and developed or assigned the appropriate decors.
Our first own home – which of us can ́t remember that? Whether just a room in a shared apartment, a room in a student dormitory or a small individual rented apartment – the furnishings revealed a mixture of limited financial means combined with some contributions from our parents ́ home and a few new purchases as a shy attempt to document our own living style. In other words: “Hardly anything matches”. But somehow or other, it also reflected the independence and non-conformance of the resident. Now we have the question as to how today ́s students and career starters live and how they furnish their homes when they wish to bring their own ideas into play – because the style of the non-conformists and supposedly independent people has become part of the main- stream. Also, in today ́s attempt of the world of fashion and furnishings always to be at the latest status, the permanent search in the areas of the design “outlaws” has become a compulsory exercise. By moving the borders, and with increasing rapidity, the established world of design is preventing the attempts of the design rebels to break out. As a result, the blurring of the borders between in and out has become part of the creative process. read more
Chiyoda’s design department is inspired by colours of the year ”Rose Quartz” and “Serenity”. The combination of both colours in the brandnew furniture decor “Febric” will give a modern fresh and femine look to every furniture which is created with “Febric. The trends of textile and interior design are getting closerand closer, so it is no wonder that “Febric” is very much inspired by fashion. read more