OUT IS IN
Today, “off-key” and “non-conformist”” are “straight” and “mainstream”. It is becoming increasingly difficult for young persons to differentiate themsel- ves from their parents by their dress and their furnishings. Because “out” is “in”. Under the motto “creative spaces”, Chiyoda has weighed up the options of conformed non-conformity and developed or assigned the appropriate decors.
Our first own home – which of us can ́t remember that? Whether just a room in a shared apartment, a room in a student dormitory or a small individual rented apartment – the furnishings revealed a mixture of limited financial means combined with some contributions from our parents ́ home and a few new purchases as a shy attempt to document our own living style. In other words: “Hardly anything matches”. But somehow or other, it also reflected the independence and non-conformance of the resident. Now we have the question as to how today ́s students and career starters live and how they furnish their homes when they wish to bring their own ideas into play – because the style of the non-conformists and supposedly independent people has become part of the main- stream. Also, in today ́s attempt of the world of fashion and furnishings always to be at the latest status, the permanent search in the areas of the design “outlaws” has become a compulsory exercise. By moving the borders, and with increasing rapidity, the established world of design is preventing the attempts of the design rebels to break out. As a result, the blurring of the borders between in and out has become part of the creative process. read more
Chiyoda’s design department is inspired by colours of the year ”Rose Quartz” and “Serenity”. The combination of both colours in the brandnew furniture decor “Febric” will give a modern fresh and femine look to every furniture which is created with “Febric. The trends of textile and interior design are getting closerand closer, so it is no wonder that “Febric” is very much inspired by fashion. read more