“GONE IS GONE!” IS GONE

If we can reawaken something beautiful and costly from the past even better and more simply by means of today ́s possibilities, then we should do so. At least, if we wish to remain in trend. Un- der the name “nostalgic spaces”, Chiyoda presents decor developments, which illustrate the themes of yesterday in such a way that they are once again in demand today.

The inclusion of phenomena from the past has become an important module of “new” models in the furnishing and fashion segment. As a result, the retro-style has progressed to being an essential form of expression in the fashion and design segment – if it was not so already. In consequence, there are already some fashion magazines on the market, which define themselves only through the retro-the- me (e.g. “Heritage Post”).

Even the style of the future frequently reveals itself to be a retro-future-style. In recent years, we revived the futurism of the 1950 ́s (Space- ship Orion) or the futurism of the 1970 ́s (Star Wars). And at present, the last-named project is being brought to life for the third time by a new cinema film.

The increasing importance of the retro-theme can also be seen in the increasingly rapid re- petition of the proclaimed retro-trends. Just now, different retro-themes are being shown at the same time in the various media and by different furniture labels. read more

DEFINITELY AUTHENTIC

In scarcely any other trend theme can we speak of “Blurring Borders” as in the case of “ecology”. Only the blurring of the clear-cut borders between nature and the artificial world has opened this theme also for those who have until now avoided appropriate products. Under the motto “composed spaces”, Chiyoda has dedicated itself to this new world, and developed decors, which radiate precisely this blend of “necessary” and “authenticity”.

For many years, ecologically inoffensive or, at least, preferable products have led a shadowy existence among consumers. Even for a great number of environment-conscious consumers, the use of such products was, above all, a compulsory practice for the benefit of the environment. They were considered to be “wet blankets” and sub-optimal. Where a substitute for natural, protection-worthy materials (e.g. furs) was concerned, many fashion-conscious people saw them as cheap and ugly. If it was a case of natural materials as a substitute for health-hazardous or environment-threatening plastics, they were considered poorly functional. Such criticisms were clearly not always justified. But something, which makes us feel more or less compelled to accept, does not arouse feelings of euphoria within us. read more

COSMOS AND MICROCOSMOS

Moved by a feeling of absolute freedom (as in the vast expanse of the cosmos) combined with the illusion of security (as in the cell structure of a microcosm), more and more people wish to live in the city. To support this modern urban attitude to life, Chiyoda presents “protected spaces“ with the appropriate decors and colours as the fourth theme of “Blurring Borders.”

The town dweller of today is in search of a home situation, which optimally meets his heterogeneous needs. “protected spaces“ shows what this must look like and how it is achieved. The forms, colours and materials described here impart an ambience like that of a world beyond time and space. But as proved by the mood board created by Chiyoda, there are sufficient examples from architecture and interior design to show that this theme be- longs absolutely to this world read more