“reculture” stands for the love of the rebirth or recreation of design classics with the help of – or in combination with – the most contemporary digital technology.

What has time got to do with all of the beautiful things in life? The answer is that it limits them in two ways – not only in terms of how long they last, but also how long they remain beautiful. In the present digital age, however, this factor has lost much of the significance it held perhaps most strongly of all in the machine age.
This is down to the fact that the beautiful things that had once been destined to stay in the past can now be reproduced identically thanks to state-of-the-art production software. Most of these only aspire to replicate the form rather than the content itself. After all, why shouldn’t we start incorporating the latest available technologies into attractive historical designs?

But it isn’t just replicas that are now capable of being requested and created; even newly developed products that did not yet exist at the time of a specific style can now be recreated in the style of that era using the appropriate software.
Similarly, it’s not only temporal boundaries that lose importance in the digital age, but also cultural barriers that fall by the wayside in favour of attractive new creations. As the world becomes more and more connected and smart manufacturing technology becomes increasingly widespread, new products can be created that blend the best designs of years gone by with the most attractive creations of different cultures – all without compromising on the latest functionalities to suit your needs.
“reculture” describes the current trend towards this type of product: a trend that shows that – at least in terms of design – the days of being in the wrong place at the wrong time are over if you can exploit the possibilities of a networked world with creative flair.

As a result, “reculture” is the aesthetic and cultural counterpart to a chaotic, restless and noisy reality. It also seeks out materials that are valuable or else produced with great attention to detail by people who aren’t constrained by time pressure. The furniture is made from materials such as hand-blown glass, porcelain, brass, bronze, leather, wood or marble, with high-quality, glossy surfaces. Similarly, traditional techniques from all corners of the world are also brought right up to date and combined with a modern twist.
“reculture” stands for multicultural urban living with a high standard of design.